4. Acceptable Use of B2B Data & Information
- 4.1 By accessing and using Endole’s platforms, products, or dynamic enrichment APIs to retrieve business information, corporate records, or professional contact details ("B2B Data"), you agree to strictly abide by the following data use rules.
- 4.2 All B2B Data provided by Endole is intended strictly for business-to-business (B2B) purposes. You may only use this information for legitimate corporate due diligence, market research, identity verification, credit risk assessment, and targeted B2B direct marketing aimed at corporate bodies (such as Limited Companies, PLCs, and LLPs).
- 4.3 Endole acts as a data aggregator and search platform. Once you view, export, save, or otherwise process B2B Data from our platform for your own business purposes, you become the independent Data Controller of that information under the UK General Data Protection Regulation (UK GDPR). As the Data Controller, you are solely responsible for ensuring your subsequent use of the data is lawful.
- 4.4 Endole does not send, initiate, or facilitate electronic communications on your behalf. You are entirely responsible for ensuring that any sales outreach, email marketing, or direct communications you conduct using Endole data fully comply with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.
- 4.5 You explicitly agree not to use Endole’s services to send unsolicited electronic direct marketing to individual consumers, sole traders, or unincorporated partnerships without first obtaining their prior, explicit consent as legally required by PECR.
- 4.6 When utilising B2B Data for direct marketing to corporate entities, you must legally ensure that:
- 4.6.1 Your identity as the sender is not disguised or concealed in any way;
- 4.6.2 Every communication contains a clear, visible, and functional opt-out or unsubscribe mechanism;
- 4.6.3 You maintain and strictly honour your own internal suppression list of individuals or businesses who have objected to your marketing.
- 4.7 You agree to fully indemnify, defend, and hold harmless Endole Limited, its directors, and employees from and against any claims, fines, penalties, damages, or legal actions brought by third parties or regulatory bodies (such as the Information Commissioner's Office) arising from your misuse of the B2B Data or your failure to comply with applicable data protection and electronic marketing regulations.
8. Warranty and Liability
- 8.1 The information, products and services provided by Endole is provided on an "as is" basis without any guarantees, conditions, or warranties as to its accuracy, whether expressed explicitly or implicitly.
- 8.2 Endole shall not be liable for any loss or damage incurred including but not limited to loss of income or business revenue to the Customer or any companies or entities connected with the Customer as a result of using the services provided by Website.